Journey of Irasoles

Rida Rizvi

Ira soles the name itself has a meaning to it ,the idea of starting the brand was very simple ,she attented a wedding there she loved to concept everyone was wearing juttis she came back and discussed with her friend he did like the idea .

Rida Rizvi was doing her normal 9 to 5 job somewhere she was not happy wanted to start up her own thing and then she decided to start with Irasoles with her monthly salary with only 30k she started saving it ,but still was falling short of money to start ,

she approached her father who was in shoes industry for 33 years her father gave her money but total was only 70k to start Irasoles she started her first step with 6 designs in juttis and started doing exhibition as time passed she wasn’t really happy with the outcome from the exhibition was very disheartened ,her friend supported her and said lets start online made an Instagram page , but no website her first order from Instagram was from Bangladesh she didn’t have her official banks details as well but managed getting her first international order .

Imran Rizvi

With time her friend Imran Rizvi became a part of Irasoles and they both started working on it as both didn’t have money to invest whatever money she had from her salary was putting it into Irasoles and that’s how started their own website .

As time went she started with an on stock then somewhere was not happy with the juttis response she was good with colors and she wanted to experiment in kolhapuri and was thinking kolhapuris can get into bright colors and that’s how she started dual tone color in kolhapuris, the response on Instagram was getting better and from she was totally into kolhapuri her colors designs was always keeping in mind for the youth as well as for the age group of 50’s she designed thinking for the comfort level as most of the women in India work for hours and travel a lot so keeping in mind their requirement and should also look classy and elegant .

Imran Haider Rizvi co founder of Irasoles unfortunately not anymore with us left the world but his dreams of bringing up Irasoles to the height will continue .